FrameWorks Institute, where Julie Sweetland (Ph.D. 2006) is Director of Learning, has been chosen as one of nine organizations around the world to receive the 2015 MacArthur Award for Creative and Effective Institutions. The “organizational genius grant award,” which was announced February 5, recognizes exceptional nonprofit organizations who have demonstrated creativity and impact, and invests in their long-term sustainability with sizable one-time grants. As the MacArthur announcement puts it,
“FrameWorks has pioneered an approach to communications it calls Strategic Frame Analysis, which yields clear and actionable insights into how the framing of issues affects people’s sense of efficacy, urgency, and appraisal of public solutions. The approach integrates the cross-disciplinary work of anthropologists, linguists, political scientists, and sociologists who research public attitudes through surveys, in-depth and “man on the street” interviews, media analysis, and expert study groups. From this deep and broad set of inputs, it produces communications and framing materials designed to help the public understand complicated issues through comprehensible metaphors and examples.”
Julie received her PhD from the department in 2006 with a dissertation titled Teaching writing in the African American classroom: A sociolinguistic approach, directed by John Rickford.